Standards

Standards exist for use of the Money Smart Week® logo and the term "Money Smart Week."

1. The logo should always be printed in either color (PMS 343) or black and white. When posted on the web, the logo should always appear in color.
2. Graphics and designs should never be removed or altered from the approved logos.
3. Logos should always be situated right-side-up and never represented at a diagonal or other angle.
4. For web usage only, apply ALT Tag (Alternative Text) to allow accessibility to people with disabilities.
5. The logo size can be adjusted to accommodate any publication or print job, however the logo should never decrease in size so much that the text becomes unreadable. If higher resolution files are needed, contact the Federal Reserve Bank of Chicago Corporate Communication Division.
6. Decision to use the primary or secondary logo should depend upon the needs of the materials being designed.

The phrase "Money Smart Week," when it appears in text, should always be:

• Three words
• Title case — M(oney), S(mart), and W(eek)
• Represented with an alphabetical "S" for Smart — not the dollar sign ($)
• Include the registration mark ® in superscript the first time it is used in a document
• Include the phrase "Money Smart Week is an registered service mark of the Federal Reserve Bank of Chicago" on all documents using the service mark notation. As this phrase is already contained within ChicagoFed.org's legal notices, it is not necessary to post this phrase on the Bank's Web site.

Logos and promotional materials are currently available for the following Money Smart Week locations: