In an attempt to achieve an integrated
analysis for the auto industry, this article analyzes
each major and emerging market for
vehicles first individually and then in aggregate.
The purpose of this systematic approach
is to reach some comprehensive insights and
conclusions into the prospects for the U.S.
nameplates in a marketplace where they must
compete with foreign nameplates not only in
their own backyard but also in markets throughout
the world, most of which are less than hospitable.
This article will also emphasize how
these global developments impact auto producers
in the Midwest, a region where the domestic
industry is still highly concentrated.